About Us

West Bend Company is manufacturer of premium cookware for brands and retailers that’s sold in over 60 countries around the world. A proud Regal Holdings family company, West Bend Company has been a member of the West Bend, Wisconsin community since 1911.

Employing multiple generations of the same families and countless members of our community since our founding, we are a proud member of West Bend and Washington County.

West Bend Company is located at 1100 Schmidt Road, West Bend, 53090. Travel to West Bend on Hwy. 33 East (Washington Street) to Schmidt Road. Turn north onto Schmidt Rd., proceed 1/2 mile, and enter at the large sign and flags. Also onsite, visit the Regal & West Bend Cookware Factory Outlet, located in suite 102, for kitchen accessories, coffee gear, and other great finds.